Yahoo acquires Tumblr! Great move?
Posted by guptaradhesh on May 20, 2013
Yahoo is being extra cautious this time. Definitely a brave move of buying a great social microblogging site (Alexa #32) generating just a few millions of revenue. But it looks like they have a plan. They have lessons to learn from Flickr. And hence we are hearing some nice statements like:
“They have promised not to screw it up.” and
“Part of our strategy here is to let Tumblr be Tumblr,” Ms. Mayer
Yahoo! anticipates to channel some younger audience from Tumblr and they project a 50% boost in their traffic. When it’s about buying Tumblr, 1.1B could be totally worth it. Let’s see how Yahoo! works on it.
Apart from all, definitely they should fix Flickr! Here is an interesting read: