Malkovich Bias

Posted by guptaradhesh on June 12, 2013

“The tendency to believe that everyone uses the web as you do.” ~Malkovich Bias

ps: The Malkovich Bias is quite prevalent in design and product development processes. Rationally we can all accept that people are different and their approaches to the web differ, but that rational thought can be super tough to internalize. (soure: link)


One Response to “Malkovich Bias”

  1. […] such features lead to something called a Malkovich Bias. The user response to the change in email products has always been something unpredictable and any […]

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