Key Ecommerce Metrics that Determine Success

Posted by guptaradhesh on July 8, 2013

  1. Understanding lifetime value of a customer-

    Customer lifetime value, CLTV = (Avg profit generated per year X no. of years) – Acquisition costs

  2. Monitoring customer satisfactionThis will tell:

    – customers perspective
    – required potential changes in current offering
    – truth behind the numbers

  3. Measuring your sales funnelAnalyzing and working on the following plays an important role:

    – Landing pages
    – Conversion rate
    – types of visitors

  4. Determining marketing ROI

    Avg. acquisition cost = Acquisition spending / number of customers acquired


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: