Posts Tagged ‘metrics’

Key Ecommerce Metrics that Determine Success

Posted by guptaradhesh on July 8, 2013

  1. Understanding lifetime value of a customer-

    Customer lifetime value, CLTV = (Avg profit generated per year X no. of years) – Acquisition costs

  2. Monitoring customer satisfactionThis will tell:

    – customers perspective
    – required potential changes in current offering
    – truth behind the numbers

  3. Measuring your sales funnelAnalyzing and working on the following plays an important role:

    – Landing pages
    – Conversion rate
    – types of visitors

  4. Determining marketing ROI

    Avg. acquisition cost = Acquisition spending / number of customers acquired


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